09 Aug Performance Center Planned for National Velodrome at Albright College
Cycling Industry Icon, Ben Serotta, will Lead Development
August 9, 2017, Reading, PA: World Cycling League (WCL) announced today that Ben Serotta, a well-known figure in the bicycle industry, has been tapped to lead the development of a state-of-the-art cycling performance center, a key attribute of the planned National Velodrome at Albright College in Reading, PA.
Serotta, a leading innovator and forty year veteran of the cycling industry offered, ”The Cycling Performance Center’s mission is to heighten each client’s total cycling experience. We’ll do this by providing cyclists, from beginner and enthusiast to pro, a comprehensive, one-stop resource for world-class expertise on everything cycling including delivering best-in-class support either directly or through direct referral. We’ll cover it all: education, training and coaching; medical and nutritional programs; injury rehabilitation and prevention… even where they ride, how they ride, the equipment they use and the events to participate in and the ones to watch.”
“We are extremely excited about having Ben on board to advise us on the latest industry trends in the sport,” said David Chauner, CEO of World Cycling League, the company that is developing the velodrome. “His knowledge and experience is attuned to the cycling lifestyle for general fitness as well as top level performance.”
The WCL Performance Center will be located within the 95,000 square foot facility which houses the 2,500-seat, high-tech cycling arena and indoor velodrome. In addition to livestreaming worldwide coverage of WCL international cycling meets between October and March each year, the modern technology-enabled facility will host year-round cycling programs, pre-Olympic training camps and events, collegiate events and a variety of other sporting events and special programs.
In addition to the Performance Center, the velodrome building will include a trackside bar and restaurant called the “Bell Lap”, locker rooms, bicycle storage facilities, a souvenir shop and retail space for businesses that cater to visitors to the facility.
The WCL invites both local and global companies to help drive the performance center and engage their customers and employees in cycling related health and fitness programs. Construction of the indoor velodrome is expected to begin later this year with completion in fourth quarter, 2018.
Ben Serotta has a history of connecting people with bicycles that started forty years ago as a custom frame building business. Serotta bicycles became world renowned for innovative design, precision, quality and performance and were raced to National and World Championship victories in Road, Triathlon and MTB. The custom bicycles also garnered Olympic medals and World Tour victories by both male and female athletes. His Serotta International Cycling Institute became the foundational program for teaching the principles and process of bicycle fitting to over 1500 students in 15 countries, many of whom went on to develop programs for Specialized, Trek, Cyclefit and other manufacturers.