TeamTrak takes a new approach to track cycling. Our business model is a Single Entity League with city-based teams and events licensed to experienced locally based Team/Event Owner-Operators who have an investment in the League and agree to host events with Home Teams. Revenues will be driven at both the League and Owner-Operator/Team/Event level and will include sponsorships, tickets, hospitality, merchandise, licensing, media partnerships, tourism contributions, grassroots initiatives and more. The TeamTrak format incorporates elements that have made other sports financially viable: A fixed number of events during a six month season played among six venue-identified teams (four domestic and two international) in a controlled environment. The TeamTrak format is ideal for television and great for on-site spectators and internet viewers. Our financial plan monetizes these things and more.
No. Although TeamTrak held its pilot event on the VELO Sports Center’s 250 meter velodrome, it is an exciting, entertaining format for track cycling that is based on a sustainable business model for indoor velodromes and does not depend upon traditional UCI requirements for its success. Smaller velodromes (from 145 – 200 meters) are ideal for TeamTrak. Smaller tracks offer the intimacy of a smaller venue so long as they have enough permanent seating and a good sized infield for hospitality, entertainment and other non-cycling events.
We have identified over 80 permanent indoor velodromes around the world as potential ideal hosts for future TeamTrak events. We are also developing a portable indoor velodrome that can be erected in existing sports arenas to market TeamTrak and stimulate the development of new permanent indoor velodromes. The more important elements for staging successful TeamTrak tournaments are seating capacity (ideally 2500 to 5000), sound, lighting, audience amenities and local Owner-Operators who are capable of co-promoting a new form of cycling. In addition to North America’s two World Class indoor velodromes, the VELO Sports Center in Los Angeles and the Mattamy Cycling Centre in Toronto, several communities around the U.S. are developing indoor velodromes as potential future sites for TeamTrak.
We have thoroughly analyzed velodrome design, construction and operating strategy with the understanding that many of the world’s indoor velodromes lack regular, spectator-oriented programming. With that in mind, we have focused on developing the National Sports and Events Center in Greater Philadelphia, home of the National Velodrome to host the TeamTrak’s first North American conference, serve as league headquarters, production studio and model facility. The most likely next facility will the New England Sports Arena in Greater New Haven, CT. Working closely with Sports Facilities Advisory, we have determined that the viability of a world class indoor velodrome is greatly increased if it is incorporated into a multi-sports and special events complex that meets the specific needs of a host community. World Cycling Limited, our parent company, works closely with SFA to help local developers analyze, plan and operate financially viable indoor velodromes as the anchor component of multi-purpose sports and events centers.
TeamTrak’s official launch is expected to occur in late 2022 with the first annual TeamTrak Championship to be held over a two week period at one venue. Five U.S. city-based teams will battle five international city-based teams in an elimination series of eight rounds. League Owner-Operators will help determine a team’s origination, generally from a market where a suitable indoor velodrome exists or where our portable velodrome can be installed in an appropriately-sized arena. All teams will be created and licensed to Owner-Operators by TeamTrak and may be commercially sponsored so long as they are primarily identified with a home market and comply with League sponsorship regulations. Teams will be announced and rider selections will be made at least three months prior to the first scheduled Tournament in 2022.
A TeamTrak team is made up of 8 riders: 4 men and 4 women. There are 3 endurance riders, and 1 sprinter for both men and women. All team riders in TeamTrak-licensed teams will be contracted directly to TeamTrak and placed into teams after a draft involving the League and Owner-Operators to ensure talent distribution across all licensed teams. Invited international teams will be required to meet the same configuration.
The core of TeamTrak is a race meet of 12 races among six teams that lasts between 2 and 3 hours. A standard meet consists of 6 races for men and 6 races for women, with a 2 to 4-minute break between each race and a 15-minute halftime. The standard TeamTrak Tournament is 2 meets played over 2 days. A regular season runs from October through March and consists of up to twelve Tournaments totaling 24 days of racing.
TeamTrak takes the best and most exciting events in track cycling and combines them into a fast-moving program that showcases the sport’s best attributes: Speed, endurance, bike handling and teamwork. Featured races will include massed start events at different distances, eliminations, kierin and more.
Riders score points for their team in each race. Points are awarded to the top five finishers of the last lap, in special 3 place sprints during the longer races and for any rider who laps the field. Point totals and team standings are calculated and displayed instantly on the arena scoreboard. At the end of the meet, the team that has accumulated the most points wins. The conference champion is the team that has accumulated the best Tournament record by the end of the season. Tracking rider results and team standings throughout the season is unprecedented and will build and sustain fan interest.
There are many very good track racers in the U.S. and around the world. Prior to its official launch in 2022, the WCL will be soliciting and reviewing applications to select 80 riders and 6 reserves (43 men and 43 women) to be placed on one of ten licensed teams or the reserve list for the first TeamTrak Championship. TeamTrak will announce details of the application and selection process at least six months prior to the first Tournament. Sign-up to stay informed.
Guest teams representing venues from other nations will be invited to compete in the first TeamTrak Championship so long as the team is supported by a League investor who is licensed as an approved Owner-Operator that intends to operate a future TeamTrak Tournament. Representatives from other nations and indoor velodromes will be invited to observe the first TeamTrak Championship as a prelude to possible League investment.
A major goal of TeamTrak is to utilize state of the art technology to enhance the excitement of following TeamTrak competition. Real-time scoring and instant display of accumulated point totals and team standings are the unprecedented cornerstones of the TeamTrak’s fan-friendly approach to track racing. On board cameras, transponders and LED lighting will be coordinated to transmit speed, power output, pedaling cadence and heart rate to the arena scoreboard, TV screens and personal communication devices. This information will be recorded and compiled to develop a statistical profile of each rider. We believe that track cycling is incredibly well-suited to these new forms of viewer engagement and will lead to unprecedented television and live streaming coverage of cycling and interest in the sport.
TeamTrak is made for television and is ideal for sponsorship. All Tournaments will be livestreamed and content will be created for linear and non-linear distribution. Breaks between races allow commercial time as well as up close and personal features that will enhance, not interrupt, racing action. TeamTrak’s broad sponsorship platform includes teams, events, special features, hospitality and media packages incorporating internet, television, radio, print and social media. TeamTrak is developing partnerships with media companies and corporate sponsors to promote and monetize these assets.
TeamTrak’s growth will capitalize on the widespread interest in building indoor velodromes and the need to provide quality programming for existing permanent indoor velodromes and arenas around the world. Our goal is to first create proof of concept annual TeamTrak Championship. Within 5 years World Cycling Limited expects to have three fully operational indoor velodromes under management, each of which will be able to host up to five TeamTrak Tournaments per season. At that point, WCL will license 12 TeamTrak teams with Owner-Operators, have a pool of 108 contracted riders and reserves and conduct at least 20 TeamTrak tournaments per season. Invited international teams will provide additional teams to enhance the popularity and marketability of TeamTrak and add to its expansion potential.